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February 2018

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What Are the Main Importance of Backlinks in SEO?

The ever evolving SEO and link building landscape has made high quality backlinks all the more important, now than they ever were. This has made it important to understand and implement high-quality strategies that drive campaigns to compete and thrive online.

Before we go any further, let’s revise the definition of link building for those who are yet to learn the many aspects of search engine optimization (SEO). Simply said, link building enables to acquire hyperlinks from relevant and trusted websites to your own website. This also helps you get ahead of the competition as it helps the visitor to navigate from one page to another, thus redirecting them to either your website or another part of your website.

Search engines that crawl a website do so through these links present on your entire website. They do so to either discover new web pages or to determine how well the page should rank in the search engine result pages (SERPs). If your website is full of quality content that is about relevancy and has the right keywords, the search engine based on these factors, along with the backlinks then decides if the page is good enough for a higher ranking. As like any other part of SEO, links and quality content also go hand-in-hand.

If you are on your way to devise or update the SEO strategies for your website then you must consider making use of backlinks at every step to improve your website. However, it is a waste of time to place the links just anywhere, which is why you must hire experts who can make use of the right research tools to leave backlinks where people would actually click on them. While it is a time taking process, it helps get your name out there and grab attention from people who are really interested in the kind of content you publish or the services you offer. Moreover, not everyone may always look for your website, but a backlink can help them reach there.

Link building works best for SEO when they come from authoritative websites that have made a mark in your industry. It is therefore crucial that the team you hire keeps an eye on new opportunities which can eventually help you rank better. Moreover, Google is here to stay and so will the search engine rankings, therefore, start working on them from today without further delay.

Link building started way back in the late 1990s, when Google started to dominate the search engine market. What keeps their popularity intact is that they are seen as a vote of confidence, which means that if you have a link coming from a trusted website, then you have done enough good to earn it. It improves your website’s credibility in the market, albeit the website adds value to the visitor. Therefore, before you look for an SEO company to start working on link building, collaborate with them to improve your website’s quality of publishing content that is worth the effort. The content should be well written, informative, relevant to your industry, and something that leaves behind a learning for the visitor.

Article Source: http://EzineArticles.com/9884425

How to Manage Your WordPress Website Like A Pro

Having a WordPress website is one thing. And managing it is a whole another. You need to perform some daily actions to ensure that your website runs smoothly. After all, it helps you to grow your business and boost sales. Ask the experts offering WordPress web development services about the important aspects of managing a WordPress website and they will tell you about the 3 S’s. They are; speed, security, and SEO. However, we believe that there is much more to effectively manage your WordPress website than the above-mentioned aspects.

If you want to have a smoothly running website, you need to know about some of the best business management methods and how to apply them. Through this article, we intend to provide you with a step-by-step procedure to manage your WordPress website like a pro.

Know What You Want
It is quite easy to build a website in WordPress as compared to other platforms. True that. But, there are chances that you might not know WordPress development to the fullest. In such cases, it is advisable to hire a company that provides WordPress development services according to your requirements. For any website based on WordPress, the major goals are to have a mobile responsive website that works flawlessly and does not stop working due to security issues.

But after you build the website, you need to ask yourself questions like, “How many conversions would I need to reach the targeted sales goal?” “When should I enhance the scalability of my website?” Once you find answers to these questions, it will get easier for you to maintain it.

Keep a Watch on Costs
While running a business, we often overlook certain financial aspects. But, it is important to remember that if you do not gain profits from your business, all your work is sure to go in vain. Hence, you need to keep supervising the finances you spend on web hosting plans, WordPress themes, plugins, design, and development tools etc.

When you create a budget for yourself, you can get better returns. Also, when you have ample amount of insights about your spending, you can predict the ROI for your business. After all, if you do not value your business, nobody else will!

Utilize the Right Plugins
Plugins and themes are imperative if you want to have a flawless WordPress website. However, it is even more important to make use of the right tools. If you do not have the knowledge required to choose the necessary plugin, you can also get in touch with a WordPress Plugin Development Company that can help you with your issues and suggest you with the right plugin to address your problem.

These plugins usually help the business owners to streamline different processes on their website and enhance their results. Search on the online market and you will find several WordPress plugins available in the market. However, you must choose the reliable and superior quality ones.

Over and above these steps, there are many other actions you can undertake to handle your WordPress Website. Just like we mentioned above, you need to go beyond the 3 S’s and have a perfect system in place so that you can keep maintaining it at regular intervals. You can also get in touch with a CMS website development company and know about their insights on maintaining a website based on WordPress. All the best with your WordPress ventures!

Article Source: http://EzineArticles.com/9888340

4 Local SEO Tips

Local SEO strategies are different than most regional or national marketing techniques. You have to take into consideration that you want to drive traffic from the main city that your business operates in, and perhaps local surrounding cities. Here are some steps that you should focus on in order to achieve the desired results of your local search engine marketing:

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.

3. Local Photos NOT Stock Photos – one of the top things that people look for locally are photos of the business and images that are real. Adding stock photos does not sell anything about your business and will leave people wondering if they should even bother visiting you. Take high quality snapshots of your storefront, another one inside showing products and/or services or happy smiling people ready to solve a problem.

4. Put Phone Numbers In Title Tag Descriptions – One easy way to double or even triple people contacting you is to add your local phone number to title tag descriptions and also above the fold where people will see this information. For example, in a title tag you could say: Joe’s Plumbing, Denver CO – but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This one little trick will get local people to call you first instead of having to click on a link to find out more information.

These simple, easy and fast local SEO strategies you can definitely implement today. Why not give them a try?

Discover an endless supply of targeted website traffic that you can get for little or no money involved. Learn how to get “No Cost” web traffic to all of your money sites in my updated Traffic Tips 101 training guide today! You have nothing to lose and a ton of targeted website visitors to gain.

Article Source: http://EzineArticles.com/9890647

Hotel Outcall Massage Salons in Bucharest

There is no doubt that receiving a massage is good for your mind body and soul. If it’s such an important part of living a healthy lifestyle, why don’t we all do it more often?
Massage is one of the oldest natural therapies. It contributes to physical and emotional health and to practical exercises, can stimulate and relax muscles, improve circulation and promote the healing of a wide variety of suffering. Massage is easy to achieve.
Relaxation massage is all about relaxing. It focuses on giving the client time to recover from the stresses of daily life. When you experience relaxation massage, you can expect a treatment that involves:
Long smooth gliding strokes that are rhythmic and flowing
Pressure that is deeply relaxing, but not painful
A treatment that is designed to soothe and relax you, not to relieve chronic pain or other underlying ailments.
A therapist who also takes the massage environment into account – look for soothing music, warm luxurious towels, and occasionally the use of essential oils to enhance both the environment and the effects of the massage
As with any kind of massage, the benefits of a relaxation massage can last for several days after your treatment.

Relaxation massage – like other forms of massage – can offer the following benefits:
Lowering blood pressure – at least for a while
Improvements to peripheral circulation
Improvements to skin tone and appearance
Improvements to gastrointestinal motility (bowel movements will become more regular)
Some reduction in muscle tension including the relief of muscle tension headaches
Improvements to any stress-related symptoms. This can include providing a gentle boost to the immune system if you undergo regular treatments.

There are different types of body massage and you are wellcome to try them all, or the one that is the best for you:

Swedish Massage Therapy

Swedish massage is virtually synonymous with massage therapy. Swedish massage is based on the Western concepts of anatomy and physiology, compared to the energy-centric style more common in Asian forms of massage. Using lotion or oil, massage therapists typically begin with broad general strokes and then transition to specific strokes to address problem areas. As the best-known type of bodywork performed today, one of the primary goals of the Swedish massage technique is to relax the entire body. This is accomplished by rubbing the muscles with long gliding strokes in the direction of blood returning to the heart. But Swedish massage therapy goes beyond relaxation. Swedish massage is exceptionally beneficial for increasing the level of oxygen in the blood, decreasing muscle toxins, improving circulation and flexibility while easing tension. Additional Swedish massage techniques include circular pressure applied by the hands and palms, firm kneading, percussion-like tapping, bending and stretching. Before and during your Swedish massage session, communication is encouraged with your professional massage therapist so that your massage is customized to your specific needs.

Aromatherapy Massage

An aromatherapy massage is a Swedish massage with scented plant oils (known as essential oils) added to the massage oil. Extracted from flowers and other plant parts, essential oils offer a pleasing scent and are believed to have healing properties. Lavender and rose, for instance, are known to promote relaxation. Although oils may be selected to address specific needs, the therapist typically uses pre-blended oils to relax, energize, or uplift. Your massage therapist will usually decide which essential oils to use, but you can let them know if you have a preference. Essential oils are diluted before being applied to the skin. During the massage, you’ll be given a full-body massage while inhaling essential oils through a diffuser and absorbing them through your skin. Sometimes an aromatherapy massage will only focus on your back, shoulders, and head. You won’t wear any clothing other than underwear, which is optional.

Hot Stone Massage

As the name implies, hot stone massage uses warm stones. The therapist places heated, smooth stones on specific points on the body and also holds the warm stones while giving the massage. The stones are usually basalt (a volcanic rock that retains heat well). The warmth of the stones can be relaxing and can loosen tight muscles so that the therapist can reach areas of muscle tension quickly. Stones used for the heat massage are river-smoothed stones that are heavy enough to healing pressure but light enough to avoid discomfort. Some believe that the stones are symbolic of the forces of nature as they are smoothed and molded by the gentle but influential power of the river. The smoother the stone, the more energy it is believed to hold. The stone massage is performed by placing heated or cooled stones along the client’s back, specifically upon the meridians seen in acupressure techniques. The stones then help the body retain their healing heat which in turn enter the muscles and melt away stress. In addition to river stones, some massage therapists use a tool called a body rock. The body rock is carved from stone or found and smoothed for comfort. It helps to enhance the therapist’s strength during the massage and helps focus the pressure being applied to the body. Many therapists use this tool directly on the skin but it can also be paired with massage oil or even used over the client’s clothes.

Thai Massage

Thai Massage is new to modern spas, but it is actually an ancient form of massage thought to have been developed by Buddhist monks in Thailand 2,500 years ago. It uses passive stretching and gentle pressure along the body’s energy lines to increase flexibility, relieve muscle and joint tension and balance the body’s energy systems. A unique blend of assisted yoga, passive stretching, and pressing massage movements, Thai massage is more energizing than other forms of massage. It’s a little bit like yoga without doing the work, as the therapist moves and stretches you in a sequence of postures, usually on a mat on the floor.This is why it is sometimes called “lazy man’s yoga”. Thai massage can be both relaxing and energizing, so it is a good choice if you want to be active after your massage.
The therapist uses a variety of different sequences of techniques on clients, who are either laying face up, laying face down, seated, or on their side.

Massage therapy is a treatment approach which is growing in demand and popularity. It was once considered an alternative or fringe approach, but it is now becoming much more mainstream. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.
The body’s soft tissue areas include the muscles, tendons, connective tissue, etc. If someone is tense and in need of a release, or they have been injured and have extensive muscle and/or nerve tissue damage that plagues their body, massage therapy might be worth exploring. Here are some benefits of massage therapy.

 

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Benefifts of massage:

1. It Is Relaxing – When the body is tense and under stress, it produces unhealthy levels of the well-known stress hormone, cortisol, which can contribute to weight gain, sleeplessness, digestive problems, and headaches. Massage therapy has been shown to decrease cortisol levels in the body. This enables the body to enter a recovery mode. Moreover, this form of therapy also triggers lasting feelings of relaxation, improved mood, and reduced stress levels.

2. It Reduces Stress – Not only can massage therapy help with stress relief, but regular massage sessions over a prolonged period of time can boost energy levels, reduce pain, and stimulate individuals on physical as well as emotional levels.

3. It Can Help Lower Blood Pressure – Regular massage therapy sessions have been found to reduce blood pressure levels. In fact, some long-term studies have shown that a consistent massage program can reduce both systolic (upper number) and diastolic (lower number) blood pressure. Moreover, it can also reduce cortisol levels within the body. Furthermore, consistent massage sessions can also reduce trigger sources for anxiety, hostility, tension, and depression. In turn, lower blood pressure levels can also reduce
the risk of heart attack, stroke, and/or kidney failure, as well as many other health issues.

4. It Promotes Muscle Relaxation – The purpose of massage therapy is to target the source of the body’s pain via eliminating tense muscles, increasing flexibility, and providing relaxation to the affected muscles as well as the body as a whole. Massage also promotes circulation to the affected or injured muscles, which increases nutrients and oxygen to the damaged tissues. In turn, this increased activity to the affected sites
reduces stiffness and edema (swelling) in the muscles and joints, as well as increases flexibility to help reduce pain. Moreover, this form of therapy also releases endorphins (pain-killing hormones), which boost the dopamine and serotonin levels in the body. These hormones assist the body in many ways–physically as well as emotionally. Case in point, they promote healing, pain management, and feelings of euphoria, as well as help to calm the nerves.

5. It Can Help Improve Circulation – The long-term benefits of massage therapy are not to be underestimated. Improved circulation is part of a snowball effect that occurs in the body as a result of receiving regular therapy on a consistent basis. This is because proper circulation brings damaged, stiff, and tense muscles the rich blood supply they need to promote healing. Moreover, massage also promotes improved circulation via the use of hands-on pressure, which moves the blood through the damaged and congested areas of the body. In turn, the release of this same pressure causes new blood to flow into tissues. Furthermore, the squeezing, twisting, and pulling action of the massage technique also removes lactic acid from the muscle tissues. As a result, this action improves the lymph fluid circulation, which carries metabolic waste products away from internal organs and muscles. In turn, this results in lower blood pressure levels and improved overall body function.

6. It Can Help Improve Posture – Many Americans experience back, neck, and muscle pain from a variety of sources. However, the primary cause of this pain results from poor posture. In fact, chronic back pain, massage is the number one reason for missed work days and second most common cause of disability, is often the result of incorrect or poor posture while standing and/or sitting. Moreover, being overweight, poor posture, and repetitive or overuse movements can also contribute to the strain on the back and other
potential problem areas. As a result, the added strain often causes spasms, pain, and tense muscles in the hips, glutes, back, neck, and legs. Massage therapy can help get the body back into proper alignment. In fact, improving one’s posture can be one of the most beneficial and relaxing aspects of massage therapy. Massage allows the body to relax and loosen the muscles made tense and sore via bad posture. In turn, this allows the body to position itself in its organic and pain-free posture. As part of a consistent massage therapy program, the body’s muscles are loosened and relaxed. Moreover, the joints have greater freedom, flexibility, range of motion, and pressure points are relieved. As a result,
the body is able to position itself in an organic and healthy posture. In short, massage therapy helps to correct the positions and movements developed over time as a reaction to pain.

7. It Can Help Strengthen the Body’s Immune System – Regular massage sessions provide many benefits to the human body. It is a well-known fact that individuals who experience high levels of stress are more vulnerable to illness and injury. When stress is combined with sleep disturbances and poor nutrition, the impact is directed at the body’s immune system. Its ability to naturally protect itself against infections, pathogens, and bacteria is greatly reduced. Some might wonder how massage therapy benefits the immune system. Studies have indicated that regular massage sessions not only help reduce stress, but can also boost the immune system’s cytotoxic capacity (activity level of the body’s natural “killer cells”) and enhances the body’s ability to deliver nourishment. Moreover, massage therapy can be a great addition to any exercise program. Much like regular exercise can keep the body fine-tuned, regular massage therapy can help keep the immune system strong and resilient.

Once considered an alternative or fringe approach, massage therapy is now much more mainstream and growing in popularity. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase
circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.